NOCCO x Metroflex

We are super excited that NOCCO is now available at the iconic Metroflex Gym in Long Beach, Los Angeles! We got a chance to meet Eddie Avakoff, owner of Metroflex Gym, for some questions.

How did you come up with the idea of starting Metroflex? What’s the story behind?
– Metroflex was, or still is, an iconic bodybuilding gym out of Texas. In around 2009/2010 I wanted to open up a hardcore gym that catered to all fast-growing sports like powerlifting and CrossFit, and I didn’t want to narrow it down to one category. I wanted a place where people felt they were part of a team. Everyone here has their own goal, but they are equally respected. You can have a pro athlete next to somebody that’s just trying to lose weight and be healthy. We respect both. I think that is where the comradery comes from. Furthermore, I wanted to make a multi-faceted hybrid gym – I liked what Metroflex stood for, the hardcore garage style, so I just took that and ran with it. The rest is history.

What separates you from the other gyms – what’s your niche?
– What separates this gym from others is that we are authentic. Other gyms will promise you results, this place really cares about the success of the members. It makes us more authentic. Our equipment is carefully selected, the environment, the music, etc. You feel like you’re in this place that makes you want to work out and everyone around you is working out. We have this aura of authenticity, that’s a powerful thing to have.

Do you see any specific trends within the gym community now?
– MMA is going to be even bigger and to continue to grow. People now have been introduced to functional training, but I feel like people are starting to go back to the basics, and what I mean by that is the old school stuff like barbell patters, maybe some Olympic lifting, powerlifting, and strong man. I see that’s getting big. In this day and age, especially in social media, being able to validate and showing off what you do, I feel that strength is going to continue to grow. It’s interesting to see how social media has influenced the fitness industry.

Why is NOCCO the perfect fit for your gym members?
– It’s authentic. We are an authentic brand and we advocate authenticity and NOCCO goes hand in hand with that. It’s unique and stripped down to what’s good for your body. And it also tastes good. It’s that delicate line you have to balance, between what tastes good and what’s healthy and when you strike that perfect chord – you got a good product.