– We are very excited to sponsor the World Cup, especially since it’s now on our home turf. Alpine skiing has always been an important focus for us and is becoming even more so with our global expansion of NOCCO, both around Europe and the rest of the world, says Louise Nobel, Marketing Manager at NOCCO.
Since the start in 2014, NOCCO’s involvement in ski sports has grown, mainly in alpine skiing, ski cross and moguls. NOCCO sponsors the Swedish National Alpine Skiing Team, The Swedish National Ski Cross Team as well as many elite skiiers such as Helena Rapaport, Felix Monsén, Gustav Lundbäck, Mattias Hargin, Michelle Gisin, Luca de Aliprandini and Marc Rochat. We are glad that many of them will be in Åre for the World Championship!
The Alpine World Championships in Åre will take place February 4-17, 2019. The competitions will be followed by over 700 million TV viewers around the world and up to 120,000 spectators are expected to be present in Åre.