nocco CELEBRATES
10 years
This autumn, Sweden’s best-selling BCAA drink turns double digits and is celebrating a decade of unique, bold, and beloved flavours. To mark the occasion, NOCCO is relaunching the much-requested flavours NOCCO Miami, Skum hare, Tropical, and Melon Crush.
“Our most requested flavours are finally back,” says Bella Jordansson, Marketing Activation Manager for NOCCO.
As a tribute to these ten years and to the community that continues to represent NOCCO, the anniversary celebration kicks off with four product releases in exclusive Collector’s Edition cans.
In week 39, NOCCO Tropical (2016), NOCCO Melon Crush (2017), NOCCO Skum hare (2017), and NOCCO Miami (2019) will be released in grocery stores and on tyngre.se.
“These four flavours have played a key role in defining NOCCO’s journey. They represent fun tastes, bold launches, or fan favourites that our community has longed to see return. As we now celebrate 10 years, our main goal is to celebrate and give back to our incredible community. Because they are just as much NOCCO as we, our ambassadors, and our partners are,” says Bella Jordansson, Marketing Activation Manager for NOCCO Sweden.
NOCCO was first launched at the Fitness Festival in 2014, then as the world’s first ready-to-drink BCAA beverage. Today, the Swedish brand offers a wide range of functional drinks sold across Europe and parts of North America.
Four new NOCCO Collector’s Editions
NOCCO Tropical, first launched in 2016, was one of the first flavours to gain widespread popularity across Sweden. With a unique and summery design, it captured the hearts of consumers beyond the gym scene. Tropical contains 180 mg of caffeine, 3000 mg of BCAA, and selected vitamins.
NOCCO Focus Melon Crush, introduced in 2017, was one of the first FOCUS variants and part of NOCCO’s entry into the e-sports scene, which included team sponsorships and tournaments. Melon Crush contains 180 mg of caffeine and selected vitamins.
NOCCO Skum hare was a unique Easter launch in 2017, released in a limited edition. Its distinctive flavour and design clearly showcase NOCCO’s ability to push boundaries. Skum hare contains 180 mg of caffeine, 3000 mg of BCAA, and selected vitamins.
NOCCO Miami, a strawberry-flavoured fan favourite from 2019, remains one of the most requested cans by the community. Now it’s back to celebrate NOCCO’s birthday. Miami contains 180 mg of caffeine, 3000 mg of BCAA, and selected vitamins.


About NOCCO
NOCCO is a tasty, functional, carbonated and sugar free beverage, enriched with caffeine which contributes to increased concentration and endurance performance at an intake of 3 mg of caffeine per kg of body weight one hour before exercise, vitamins and BCAA (branched-chain amino acids). NOCCO was created in Sweden in 2014 with active and exercising adults in mind.
We recommend a balanced diet and a healthy lifestyle. NOCCO is not recommended for children, pregnant or breastfeeding women, nor people with caffeine sensitivity. We recommend no more than two cans of NOCCO per day.