Kevin Fiala joins the NOCCO team

The ice hockey player Kevin Fiala, 28, has achieved great success playing in the best ice hockey league in the world, as well as for his country. In the most recent world championship,the forward was named “Most Valuable Player” of the tournament. His professional ice hockey career in the United States stretches back many years and includes playing for, andmaking an impact in, several top teams (see more below). Fiala is also part of the Swiss team that has claimed two world championship silvers the recent years.

NOCCO is the ideal choice for active adults seeking a sugar-free, refreshing, functional, caffeinated beverage that is ready to drink. First launched in Sweden in 2014, the brand has reached top positions in the Nordic region and is becoming increasingly popular throughout Europe. Switzerland is no exception: with an ever-growing range of functional drinks in different variations and flavors, NOCCO is appealing to all kinds of performers out there.

NOCCO contributes to performance through increased focus and endurance. A typical can of NOCCO is sugar-free and contains 180 mg of caffeine, which contributes to increased concentration and endurance performance, BCAAs and a variety of vitamins, such as vitamin B6 and B12 which both contribute to a reduction in tiredness and fatigue.

Now, Kevin Fiala and NOCCO have entered a multi-year partnership.

“My connection with NOCCO goes back to my time in Sweden, where I first tried and became a fan of their drinks. Since then, NOCCO has become a drink I enjoy both on and off the rink. I especially value how their commitment to supporting athletes and the ice hockey community aligns with my own values, making this partnership a perfect fit. I’m thrilled to join forces with NOCCO”, Fiala says.

The partnership will include a variety of activations, including campaigns on social media, in-store promotions and in-person events. Fiala will also be representing NOCCO in his everyday life: enjoying the functional beverage during both training and games.

“Kevin Fiala has shown, repeatedly and over a long period of time, what you can do when you combine talent with extremely hard work. This is a role model who, to us, embodies NOCCO – a true team player with resilience, determination and an attitude which has taken him to the top. With Kevin Fiala on board, we’re excited to inspire athletes and performers everywhere to push their limits”, says Yann Gurtner, Head of Marketing at NOCCO Switzerland.

NOCCO’S COMMITMENT TO ICE HOCKEY

Since NOCCO first launched in 2014, ice hockey has been one of the brand’s core sports. By partnering with tournaments, national associations, championships of the highest levels, and a variety of players, NOCCO has been deeply involved in and supportive of ice hockey. One such example in Switzerland is NOCCO’s partnership with the Spengler Cup since 2022.

About NOCCO  

NOCCO is a tasty, functional, carbonated and sugar free beverage, enriched with caffeine which contributes to increased concentration and endurance performance at an intake of 3 mg of caffeine per kg of body weight one hour before exercise, vitamins and BCAA (branched-chain amino acids). NOCCO was created in Sweden in 2014 with active and exercising adults in mind.

We recommend a balanced diet and a healthy lifestyle. NOCCO is not recommended for children, pregnant or breastfeeding women, nor people with caffeine sensitivity. We recommend no more than two cans of NOCCO per day.