NOCCO X FINNISH ICE HOCKEY ASSOCIATION
8 July 2026: The Finnish Ice Hockey Association (FIHA) and NOCCO are joining forces to strengthen Finnish ice hockey, with a clear focus on supporting both current and future generations of players. The collaboration reflects a shared ambition to develop the sport, both on and off the ice.
The partnership between the Finnish Ice Hockey Association and NOCCO marks the beginning of a broader commitment to Finnish ice hockey. It will focus on performance, innovation and long-term engagement across the national teams and the Finnish hockey community.
“Finnish ice hockey holds a unique position, both culturally and competitively, and we are proud to partner with the Finnish Ice Hockey Association. Together, we want to build even stronger engagement around the sport and strengthen the connection between players and fans,” says Elin Rosenholtz, Head of Marketing Finland, NOCCO.
A key part of the collaboration is its foundation in the everyday environment of players, where preparation, performance and focus are constant priorities.
“When I heard about the partnership, my first reaction was that it made a lot of sense. I’m excited to see how the partnership can support the national teams and create even more energy around the game,” says Kaapo Kakko, Finnish national team forward and NOCCO ambassador.
NOCCO has a long-standing connection to ice hockey through collaborations with players, teams and leagues across multiple markets.
The Finnish Ice Hockey Association sees the partnership as part of a broader effort to build for the future and engage both existing and new audiences.
“This partnership covers our entire national team family, from the men’s and women’s teams to the U20 programme. We look for partners who want to develop Finnish ice hockey over the long term, and with NOCCO that ambition is mutual,” says Sami Kauhanen, CEO, Finnish Ice Hockey Association.
“We are not starting from a logo placement but from a shared plan across all our national teams. NOCCO brings strong channels and content expertise, and together we will tell the story of Finnish ice hockey to new audiences,” says Matti Vaininen, Sales & Marketing Director, Finnish Ice Hockey Association.
The multi-year partnership includes:
- Support for the Finnish men’s, women’s and U20 national teams
- Products and accessories for players, coaches and staff, tailored to each national team
- NOCCO presence at events and games
- NOCCO branding on team uniforms
- Amplified social media presence to strengthen the story of Finnish ice hockey
- Initiatives designed to bring ice hockey fans and players of all levels closer together
The parties will share more details on joint initiatives during the season.
About NOCCO
NOCCO is a functional, carbonated and sugar free beverage, enriched with caffeine which contributes to increased concentration, vitamins and BCAA (branched-chain amino acids) or electrolytes. NOCCO was created in Sweden in 2014 with active and exercising adults in mind.
We recommend a balanced diet and a healthy lifestyle. NOCCO is not recommended for children, pregnant or breastfeeding women, nor people with caffeine sensitivity. We recommend no more than two cans of NOCCO per day.
About the Finnish Ice Hockey Association
The Finnish Ice Hockey Association (FIHA) governs ice hockey in Finland, from grassroots junior programs to the national teams, including the men’s national team Leijonat, the women’s national team Naisleijonat and all junior age-group national teams. As the home of almost 70,000 licensed players, FIHA is one of the leading player development organizations in Finnish sport.