2025 IIHF ICE HOCKEY WORLD CHAMPIONSHIP
NOCCO reveals its partnership with the 2025 IIHF Ice Hockey World Championship. “Ice hockey is one of NOCCO’s core sports, and Stockholm is the hometown of our brand. We are beyond excited to help making this world-class tournament unforgettable”, said Bella Jordansson, Marketing Activation Manager at NOCCO.
The 2025 IIHF Ice Hockey World Championship will take place from May 9 to May 25, hosted jointly by Sweden and Denmark. Games will be held in Stockholm’s Avicii Arena and Herning’s Jyske Bank Boxen, with the complete playoffs and finals being played in Stockholm, NOCCO’s hometown. Last time the championship was organized in Stockholm was in 2013 – and the 2025 edition is expected to be a huge success, with tickets already selling out.
“Partnering with the 2025 IIHF Ice Hockey World Championship aligns perfectly with NOCCO’s vision of supporting high-performance athletes and fans who live life boldly and with passion. And just like hockey players leave it all on the ice, NOCCO champions the hustle, resilience, and enthusiasm of everyone who pushes themselves to perform.” added Bella Jordansson, Marketing Activation Manager at NOCCO.
NOCCO’s iconic branding and beverages will enhance the 2025 IIHF WM, including on-site activations such as an exciting area at the Official Fan Zone and digital engagement to connect with hockey lovers all over the world. An abundance of NOCCO cans will be readily available to keep both players and fans refreshed and focused throughout the tournament.
“Nocco is a perfect Official Partner for the 2025 IIHF Ice Hockey World Championship through its commitment to ice hockey and its ability to use the collaboration to create added value for the target group”, says Calle Stjerna, Marketing and Communication Director for the 2025 IIHF Ice Hockey World Championship in Stockholm.
NOCCO representatives from Sweden, Finland and Denmark will make sure the hype reaches beyond the arenas by hosting events in connection to the tournament, arranging in-store ticket competitions and digital campaigns, activating NOCCO’s numerous athlete ambassadors, and more.
“Just like hockey players leave it all on the ice, NOCCO champions the hustle, resilience, and enthusiasm of everyone who pushes themselves to perform”
Bella Jordansson, Marketing Activation Manager at NOCCO in Sweden.
NOCCO’s commitment to ice hockey
Since NOCCO first launched in 2014, ice hockey has been one of its core sports. By partnering with tournaments, national associations, championships of the highest level, and a variety of players, NOCCO has been deeply involved in and supportive of ice hockey. NOCCO has been Official Partner previously to the 2022 and 2023 IIHF Ice Hockey World Championships and is currently also partner to the Swedish Ice Hockey Association, with the national team Tre Kronor. The brand is also delighted to count Swiss ice hockey star Kevin Fiala as a new ambassador since the beginning of 2025.